How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

Felix Dennis

Language: English

Pages: 320

ISBN: 1591842719

Format: PDF / Kindle (mobi) / ePub


Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.

How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."

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business. You are in the business of getting rich. If you have only one set of eggs in one basket, then selling it (let alone folding it), can be surprisingly hard. The thought of letting go because it’s just not working may be more than you can bear, however logical such a decision is. By having other eggs doing well in other baskets, you ensure that you can approach such problems at least semi-dispassionately. (It will only be “semi”; trust me.) It’s for this reason that I am often, along

greatness. But what about the rest of us? The only truth about luck, good or bad, is that it will change. The law of averages virtually guarantees it. And here, I think, is one difference that separates me from my “unlucky” friend, whom I shall call Albert. Albert is so close to the cross currents of the market that his antennae lead him astray. When he hits yet another bump on the road, or has a head-on collision, he attempts to change his luck by changing direction. It’s not that he lacks

allowing hardware and software manufacturers to show off their latest products. All this helps to boost sales and credibility for PCW. The flea’s company has done its best to staff PCW with good editors and writers. This is an easier task than usual, because there are so few rival magazines. The magazine also has a first-class designer and one or two very hungry advertising sales people. While it’s not exactly living off the fat of the land, PCW is an exciting place to work. The industry it

perfectly reasonable. It is made over lunch by a very nice Dutchman called Francis. “We can offer you $2.6 million,” he says, peering over his spectacles. The flea stares him in the eye and says nothing. “And a little more. Say half a million dollars, which we will hold in reserve and pay to you depending upon the performance of PCW over the next year or so.” This is a handsome offer. Almost twice the EMAP elephant’s offer. But the flea judges that the Dutch elephant is not desperate enough.

works, nearly all written by men and women who have never made a million anything in their lives, usually blather on about becoming a better manager (who bloody cares about becoming a better manager?) or creating “partnerships,” thinking “outside the box” and exploiting “insanely great” ideas in totally innovative ways. To put it bluntly, this is all bollocks. It has nothing to do with becoming rich. To become rich, every single percentage point of anything you own is crucial. It is worth

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